GENESIS

A few weeks ago I made an emotional (or was it?) plea to my readers to forward business ideas to me for a story series that I'm working on. Either I do not have as many followers as my stats would have me believe or my followers are key hunters who find the trouble of the keyboard such a bore that I have not gotten one idea.
I will not make additional calls. I am one known to improvise when in doubt and even when doubt is not a factor of interest. I have therefore chosen a business that I know very well for review. This is a business that my mother did throughout my childhood: THE MILK BUSINESS
I however believe that she went about it the wrong way from a business perspective. Given that milk is a commodity that is consumed everyday by almost every household in the country, there is not contention on the scalability of the business. This is a business whose potential is only bound by the management's vision and the strategy adopted to capture as big a market as possible and to lock in the market by proper branding and differentiation.
For over ten years, my mom sold milk to the households of Nakuru; always complaining of the frustrations that the business was bringing her way. My aim is to analyse the business from a professional perspective and look at a theoretical way in which the business could have been run. This series will take my readers through every step: starting from registration of the small business and subsequent scaling to reach a level of processing and expansion. Every step of the way, I will allude to the pitfalls to avoid as an entrepreneur and I hope that this will be a great resource to anyone who wishes to do business in kenya.
I would love to involve my readers via comments and to engage them in generating ideas and solutions to the problems. So always comment to anything that may contradict your knowledge or beliefs. Most of all I want you to have fun reading this so enjoy yourselves.